Saudis like to follow one of the most poplure expressions which is, ” Don’t judge a book by it’s cover, but by his license plate”. Apprently, socitey will categorize you based on the metal plate that is hanging from your car. People will set up auctions to sell those license plates, and if you hear the amount of money that Saudis are paying, you think they are buying a brand new car with the license plate! Saudis will spend every penny that they got just to come up with the lamset phrases on their license plates. The more those phrases has sexual meaning, the more streets credit the owners will get. For example, license plates that has SEX, LUV, or ASS can raise the standard bar of your car, even if you are driving an old 1980 Toyota Corolla. The love of being unique make Saudis strive to get customized license plate, therefore, don’t be surprised if you saw Saudis hanging their license plate on their chest like a chain and walking around with it. By the end of the year of 2010, any phrase on a license plate that you can think about eventually you will see it on Saudi streets.