Thanks to Starbucks, now Frappuccino and Latte been added to the Saudi vocabulary. The gourmet coffee empire is one of the most recognizable brands in the U.S and recently in Saudi Arabia. Starbucks shops’ theme colors are known for their royal green and white letters . Maybe Saudis are subliminally attracted to Starbucks, because of the common colors that you can find in Starbucks shops and the Saudi flag; green with white letters,…who knows?
There is a certain lifestyle that drive young hip Saudis to go to Starbucks and spend a lot of money for the sake of having their cup of coffee. Usually Starbucks’ image is associated with COOL people who like to carry their Macbook laptops wherever they go, listen to their iPod, and enjoy this “Americana” lifestyle that been dominating a lot of young Saudis’ manifesto. Some people enjoy the culture that Starbucks hold more than having an expensive cup of cappuccino. Just by holding a cup of coffee that has the Starbucks logo on it , it makes you feel that you belong to a special click in society. So next time you order coffee from Starbucks make sure you keep the “to go” cup with you as a social acceptance tool.