Let us start a business! This sentence you will hear a lot when Saudis some how get excited when they talk about money and want to become rich in no time. Nowadays, you browse the internet or go to any book store (basically Jarir book store the one and only) and all you see is stuff on how to be come rich and successful, in addition to success stories of millionaires; how they started from nothing and now they have a fortune. This kind of B.S what makes young fellows motivated. And I say young, since majority of the time the idea of starting a business comes from them and usually they are single not married, because once you get married those ideas and plans of having your own business will be something you day dream about.
See, when it comes to business, your passion and mastery into what you do is what gives you the competitive edge to succeed. Not the fantasy stories that you hear about a poor man started selling indian spices on the street of Saudi and somehow he became a multimillionaire. Selling hot beverages; tea on the street or starting a laundry service is not the answer to where you want to reach if it’s not supported by the basic business 101 fundamentals.
When it comes to creativity and originality I give it to Saudi women, I mean you will witness homemade stuff from different dimension of this universe. From colorful apparels to all kind of desserts to I don’t know what type of food, they do it all. The bottom line is, manufacturing goods is what Saudi women do best
See typically in companies you will have the CEO,Chief Financial Officer, Supply and Chain manger, Marketing and Public Relation Group, and of course operations … but for Saudi women who start their own business of making homemade stuff, they become all those departments combined in one body. And as you know for any business to work you need to know the cost of production and revenue that you are generating … but in our case is different … you don’t need to know all that, as long as the money keeps coming from our beloved husbands.
So how all this started? once upon a time a creative woman baked a cake from a Betty Crocker mix cake box, and shared it with her beloved friends. All her friends said at once … umm yummy cake, you should start selling this cake to all. Then the rest is history.